COSSELIE Creators Guidelines

We're so glad you're now part of #COSSELERS. This guide helps you create beautiful, authentic and useful content, in your own personal style.

What we're looking for

We're not looking for “perfectly” staged posts. We're looking for authentic content, real moments and creators who show how COSSELIE fits into their everyday life, their outfits and their personal lifestyle.

The content that works best is:

natural
clean
bright
stylish without overdoing it
real
with the glasses clearly visible

COSSELIE isn't just a pair of glasses. It's the item that completes a look, a night out, a stroll, a moment in the sun.

Content ideas

Unboxing

Show the unboxing experience.

You can film:

the box
the packaging
the glasses
your first reaction
a close-up of the product

Hook ideas

“Just got my new COSSELIE…”
«Unboxing my new sunglasses…»
«Let’s see what’s inside…»

Try-on video

Put the glasses on and show how they sit on your face.

Ideally:

in natural light, near a window or outdoors
with a clean background
with close-ups from the front and the side

Hook ideas

“How do they look on me?”
«Trying on my new COSSELIE sunglasses…»
“My new favorite pair.”

Outfit styling

Pair the glasses with an outfit.

It could be:

city look
beach look
coffee or a stroll
vacation outfit
minimal outfit
a night out with statement glasses

Hook ideas

«Styling my COSSELIE sunglasses…»
“The accessory that changes the whole look.”
«Same outfit, but make it COSSELIE.»

Lifestyle moment

It doesn't have to look like an ad. A simple moment is enough.

For example:

in the car
at a café
at the beach
on a trip
on a rooftop
at golden hour
in front of a mirror
out on the street with friends

Hook ideas

“POV: you found your glasses.”
«Golden hour hits different with COSSELIE.»
«My everyday essentials.»

Before / after

Show the outfit without glasses, then with them. Simple, quick, easy to get.

Hook ideas

«One accessory can change the whole look.»
«Before COSSELIE / After COSSELIE.»
“This is where the outfit comes together.”

How to shoot better content

Light

Go for natural light.

Ideally:

morning or late afternoon
golden hour
near a window
outdoors, in soft light

Avoid:

very dark rooms
harsh flash
heavy filters that change the colors
very strong artificial light

Framing

The glasses must be clearly visible.

Ideal shots:

a close-up of the face
side profile
full outfit
lens detail
a hand opening the packaging
mirror shot
walking shot
a slow turn toward the camera

Avoid:

very wide shots where the product isn't visible

Background

Keep the background clean.

Good options:

the sea
a balcony
a minimal home
a café
a white wall
stone or natural textures
city street
resort / hotel aesthetic

Avoid:

a messy room
lots of objects behind you
loud colors that draw attention away from the glasses
a background that doesn't match the brand's style

Captions

Keep the caption simple and personal. Tap one to copy it.

My new favorite pair. @cosselieofficial #COSSELERS
Summer looks better through COSSELIE. @cosselieofficial #COSSELERS
Just got my new COSSELIE and I already know I'll wear them everywhere. @cosselieofficial #COSSELERS
Minimal, stylish and ready for any outfit. @cosselieofficial #COSSELERS
My new everyday essential. @cosselieofficial #COSSELERS

Instagram, TikTok and your link

Instagram

So we can repost your content:

tag @cosselieofficial
use #COSSELERS
add us as a collaborator on your reels (“Invite collaborator”)
mention COSSELIE in your stories

TikTok

If you'd like us to use your video in an ad, send us a Spark Ads code. Useful hashtags:

#COSSELIE
#COSSELERS
#sunglassesstyle
#ugccreator

Your affiliate link

With your personal link, you earn from the sales your content brings in. Put it:

in your bio
in a link sticker on Instagram stories
in your TikTok bio
in your YouTube description
in a post on your blog
on Linktree, Beacons or a personal page

Text for stories

My glasses are from COSSELIE, link here
Shop my COSSELIE sunglasses
Find your own pair here
My sunglasses pick

Formats for reels and TikTok

Unbox with me

You hold the package
You open the packaging
Close-up of the glasses
You put them on
You look at the camera, or a mirror shot

Text overlay

Unboxing my new COSSELIE sunglasses

POV moment

A video of a real moment: coffee, the sea, a stroll, a trip, a sunset, the car.

Text overlay

POV: the moment just got better

Get ready with me

Outfit without glasses
You add the glasses
Close-up
Full look
You head out (walking shot)

Text overlay

GRWM with COSSELIE

Before / after

Shot without glasses
Cut
Shot with COSSELIE

Text overlay

The accessory that completes the look

One pair, three looks

Show the same glasses with three different outfits.

Text overlay

1 pair. 3 looks.

Do & don’t

Do

Show the glasses clearly
Use natural light
Keep your content authentic
Tag @cosselieofficial and add #COSSELERS
Show how you wear them in your everyday life
Add your affiliate link wherever you can
Make content that feels like you, not a copy-paste ad

Don’t

Don't shoot in a very dark space
Don't use heavy filters
Don't hide the glasses with hair, hands or angles
Don't fake over-the-top reactions
Don't post blurry or shaky shots
Don't put the product in a messy setting
Don't make claims that aren't true
Don't present COSSELIE as a luxury designer brand

Transparency

Because you receive free products from COSSELIE, your audience needs to know, in a natural way. You can write:

gifted by COSSELIE
in collaboration with @cosselieofficial
sent to me by COSSELIE

For branded content, Instagram also offers the “Paid partnership” label; see how to add it under “Useful tools” below. It doesn't have to be heavy or awkward; it just has to be clear and honest.